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Last year the Government launched its export strategy, “Britain Open for Business” as part of a plan to boost the UK economy (ref.1). In November, the CBI made exports the focus of its annual conference and urged Britain to match the EU average of one in four businesses exporting (ref. 2).
Yet export may seem daunting, or simply may be something a business hasn’t thought of . A British Chambers of Commerce survey found that one of the main reasons given by SMEs for not exporting was ‘they did not know how to do it’ (ref 3.) . A majority of exporters are in manufacturing but professional service providers lag behind with only 18% having export as part of their business.
In this context the publication of the business guide to Exporting Made Easy and the associated website could not be more timely. With practical guidance on all the stages of finding and working with agents and distributors as well as sample legal documents, it looks at how to assess a suitable partner, gives case studies to consider and covers issues of culture, law, cross-border trading, how to deal with problems and much more.
Authors Simon Bedford and Giles Dixon bring a wealth of experience to the subject.
Simon has been providing export training and workshops for UK Trade & Investment for eight years after a long and successful career in export in the private sector. Giles has spent much of his career in commercial law overseas, and in 2002 founded ContractStore.com, a online provider of legal contract templates for business around the world.
Described by Graham Hand, Chief Executive of British Expertise, as “a good read, easy to understand and encouraging to exporters”, Exporting Made Easy is designed for clarity, with its 109 pages divided into 25 short chapters covering all aspects of dealing with overseas agents and resellers.
Any small or medium enterprise seeking new markets would be well advised to consult this work as a first step towards successful expansion and to help lift UK fortunes.